Taking a stand for investors, treating them fairly, and giving them the best chance for investment success. It's been our mission since 1975.
Over 50 years of changing the way the world invests
From the revolutionary idea to build a mutual fund company focused on investors’ success, to the historic expense ratio reduction expected to save investors $350 million,* you’ll always be our why. Flip through 50 years of our most iconic moments.
Investing for everything it's worth
#1 in DIY investor satisfaction for the 4th time by J.D. Power
Ranked highest and named “Most Trusted” in the J.D. Power 2025 U.S. Investor Satisfaction Study. Vanguard has won this award 4 out of 5 years.
For J.D. Power 2025 award information, visit jdpower.com/awards . View methodology
Awards
At Vanguard, our standards of success are based on helping investors achieve financial security.
2025
J.D. Power
#1 in DIY investor Satisfaction for the 4th time
2025
Morningstar
Only robo-advisor to earn a “High” assessment
2024
ETF.com
Best New U.S. Fixed Income ETF award
2024
Forbes Advisor
7 best 401(k) plans for the months of August and September
2024
NerdWallet
Best Robo-Advisor for Low-Cost Investing, awarded by NerdWallet, January 2024. Based on data as of October 2023.1
2023
Refinitiv Lipper
Received by 10 Vanguard funds2
Our impact by the numbers
50M+
Number of clients worldwide that trust Vanguard, as of December 31, 2024.
458
Number of expertly managed funds as of November 30, 2025
84%
of Vanguard mutual fund and ETFs outperformed their peer-group averages over the past 10 years.3
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1For the 10-year period ended December 31, 2025, 6 of 6 Vanguard money market funds, 72 of 104 Vanguard bond funds, 21 of 23 Vanguard balanced funds, and 176 of 193 Vanguard stock funds—for a total of 275 of 326 Vanguard funds—outperformed their Lipper peer-group averages. Results will vary for other time periods. Only mutual funds and ETFs (exchange-traded funds) with a minimum 10-year history were included in the comparison. Source: LSEG Lipper. The competitive performance data shown represent past performance, which is not a guarantee of future results. View fund performance.
For more information about Vanguard funds or ETFs, visit vanguard.com to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information about a fund are contained in the prospectus; read and consider it carefully before investing.
Vanguard ETF Shares are not redeemable with the issuing Fund other than in very large aggregations worth millions of dollars. Instead, investors must buy and sell Vanguard ETF Shares in the secondary market and hold those shares in a brokerage account. In doing so, the investor may incur brokerage commissions and may pay more than net asset value when buying and receive less than net asset value when selling.
All investing is subject to risk, including the possible loss of the money you invest.
Advice services are provided by Vanguard Advisers, Inc., a registered investment advisor, or by Vanguard National Trust Company, a federally chartered, limited-purpose trust company.
The services provided to clients will vary based upon the service selected, including management, fees, eligibility, and access to an advisor. Find VAI’s Form CRS and each program’s advisory brochure here for an overview.
VAI and VNTC are subsidiaries of the Vanguard Group Inc. and affiliates of Vanguard Marketing Corporation. Neither VAI, VNTC, nor its affiliates guarantee profits or protection from losses.
Research our firm with FINRA’s BrokerCheck.
Investment Adviser Form Client Relationship Summary (Form CRS) (PDF)
Broker-Dealer Form Client Relationship Summary (Form CRS) (PDF)